Aug 28 2008
Selling God
”Attend 2 Services, Get a Free ‘Jesus is my Homeboy’ T-Shirt!”
No it hasn’t gone quite that far yet. But the trend of churches using marketing to draw the flock into the nave is growing. Most are using ploys involving ways to make it easier for parishioners to fill up their tanks, whether it’s a gas-card raffle or 99-cent gas at the local fill station.
Sure it’s nice gesture; yes the church wants you to know they’re there for you during the tough times. But if they have to resort to bribery to attract people on Sundays doesn’t that show that people just don’t care?
If you have to market salvation and bribe folks to come by offering them gas money what does that say about your church? Put simply: people don’t want to be there! Think of it this way - you invite someone to a party at your house and they say “Uh, you got ups on gas?” How would you feel?
But they’re promoting their god, not some kegger. That should be enough in itself to bring in the flock, right? You offer incentives when you are desperate to attract people. So are we witnessing a decline in worship in this country, one that requires churches to entice people to come with kickbacks?
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